Super Saver Foods
Project Overview
Client
Saar's Super saver food is local grocery store that wanted to design Ecommerce online-grocery shopping
Team
Mina Hadi: UX Designer, UX Researcher
Tools
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Figma
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Figjam
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Google Doc
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Zoom.
Time Duration
1 week
Introduction
Saars Super Savers Food is a local grocery stores with 7 locations at Washington State. The main goal was designing E-commerce for the website that:
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Will Help Customers get their Groceries faster
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will keep small grocery store vibe
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Show customers what products the store has and how they can buy them
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will compete with other E-commerce grocery stores
research and Define
To understand user's needs using E-comerce grocery store I conducted user surveys and User interviews
User Interview
User interviews clarified user's habits toward grocery shopping in general
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How many times per week they shop
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Do they use a list while they are grocery shopping
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How they do grocery shopping ( Do they go through all the department, or just specific department that they need to shop
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Usability Survey
To understand what makes users to order groceries online I conducted use survey
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Users spend averagely 30 minutes weekly on online grocery shopping
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Users order groceries online because it is fast and convenient
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Online grocery shopping help them to not overspend
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Their concern was the quality of the products
Problem and Solution
Persona
Problem Statement
User needs an efficient way to know the qualitative characteristics of the product, so she can save more time on not checking stores and reading reviews and comparing the products
User Flows
Based on the research, I made two different user Flows.
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Cart Sorting &Synthesis
Based on feature inventory and Cart sorting activity, I made this map which will help me to make my prototype and how to redesign
application. The purpose of this style is to make the application clear and easy to brows and use by users.
Sketches
According to the interviews, questions and user flows, I finalized the sketches.
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